Audi introduces 2016 A8 L 4.0T Sport model

HERNDON, Virginia, October 26, 2015 -

Featuring more power and enhanced luxury inside and out, the Audi A8 L 4.0T Sport model enters the Audi lineup for 2016. The variant of the Audi A8 flagship sedan boasts an enhanced 4.0T twin turbo V8 engine achieving an impressive 450 hp, an increase of 15 hp from the previous 4.0T model. The Sport model also includes a muscular front fascia with larger air intakes for a more commanding presence on the road.  

Please read the entire news release  here.

Vehicle Spotlight: Q5


While the stunning design and incomparable versatility inspire envy from outsiders, the 2016 Audi Q5 works hard to keep those inside safe. With the available Driver Assistance Package, featuring Audi adaptive cruise control, Audi drive select and dynamic steering, the Q5 earns a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.1


View the 2016 Q5

A visionary approach to vision.


The perpetual search for technological breakthroughs continues unabated at Audi. The latest advancement, a customizable virtual cockpit, makes its debut in the new Audi TT. With high-definition digital graphics, “just write” touch features, available Google Earth imagery and navigation, enhanced search, and voice command operation, the virtual cockpit represents the latest in connectivity. Take a tour of this new technology with an engaging video demonstration.


See the Audi virtual cockpit

Audi made. Fan driven.


With stunning design, thrilling power and forward-leading technology, it’s no wonder that Audi inspires admiration in owners and non-owners alike. For the Audi fan, our social media pages provide the best way to find the latest Audi news, conversations, behind-the-scenes access and sneak peeks into what’s coming down the road. Join the conversation by liking us on Facebook® and following us on Twitter.®


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Audi increases sales in September

INGOLSTADT, Germany, October 8, 2015 - AUDI AG continued to grow in September: With around 170,900 cars, the company increased its deliveries worldwide by 6.8 percent. Sales in the Americas rose by 11.9 percent, while the brand's  business in Europe increased by 8.8 percent. Thanks also to the strong start of the new Audi Q7, the four rings saw its best-ever September sales in company history in Europe with almost 80,000 units. Since the start of the year, the global sales of the Ingolstadt-based company have increased by 3.8 percent across all models to around 1,347,950 units.

Please read the entire news release here.

Audi e-tron quattro concept: Electric driving pleasure with no compromises

  • A foretaste of the production version: The electric-powered Audi e-tron quattro concept
  • Range of more than 500 kilometers (310.7 mi) for full everyday usability
  • New concept combines aerodynamics and creative design solutions


Flow-enhanced design with a drag coefficient of 0.25; a powerful, all-electric e-tron quattro drive with up to 370 kW – Audi is presenting the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The car is the company’s statement about the future of electric mobility: It is sporty, efficient and suitable for everyday use.

“Audi will present an all-electric, luxury-class sport SUV in early 2018. The Audi e-tron quattro concept provides a concrete foretaste of this,” says Prof. Dr. Ulrich Hackenberg, Member of the Audi Board of Management for Technical Development. “It combines driving pleasure with great range, an expressive design and excellent comfort.”

Electric power
The Audi e-tron quattro concept uses the power of three electric motors: One electric motor drives the front axle, the two others act on the rear axle. Total output is 320 kW. The driver can even mobilize 370 kW and over 800 Nm (590.0 lb-ft) of torque temporarily while boosting. The concept study thus performs like a sports car. When the driver floors the right pedal, the Audi e-tron quattro concept sprints from  a standstill to 100 km/h (62.1 mph) in 4.6 seconds and quickly reaches the electronically governed top speed of 210 km/h (130.5 mph).

The concept with three electric motors which Audi is presenting for the first time makes the technology study an e-tron quattro. An intelligent drive management system controls the interplay between them as appropriate for the situation. The focus here is on the greatest possible efficiency. The driver decides on the degree of recuperation, the driving program S or D and the mode of the Audi drive select system.

During sporty driving on a winding road, the Torque Control Manager actively distributes the power between the rear wheels as necessary. This torque vectoring provides for maximum dynamics and stability.

The large lithium-ion battery is integrated into the floor of the passenger compartment. It gives the Audi e-tron quattro concept a balanced axle load distribution and a low center of gravity – prerequisites for its dynamic handling. The battery’s capacity of 95 kWh enables a range of more than 500 kilometers (310.7 mi). The Combined Charging System (CCS) enables charging with DC or AC electrical current. A full charge with DC electrical current at a charging column with an output of 150 kW takes just around 50 minutes. As an alternative, the study is equipped with Audi Wireless Charging technology for contactless induction charging. The charging process is very convenient. The Audi e-tron quattro concept uses a system for piloted parking that guides it to the proper position at the charging plate. In addition, a large solar roof provides electricity for the drive system battery on sunny days.

The chassis also expresses the high-tech character of the concept study. The adaptive air suspension sport, which features controlled damping, lowers the body at higher speeds to reduce drag. The dynamic-all-wheel steering combines a dynamic steering system on the front axle with a steering system for the rear wheels. Depending on speed and the driving situation, they steer either opposite or in the same direction as the front wheels. The Audi e-tron quattro concept thus reacts even more spontaneously and stably, and is also very manoeuvrable at low speeds.

Aerodynamic: The exterior design 
The Audi e-tron quattro concept harmoniously combines the design with the aerodynamics and all-electric drive system. The five-door technology study is 4.88 meters (16.0 ft) long, 1.93 meters (6.3 ft) wide and just 1.54 meters (5.1 ft) high. Its coupe-like silhouette with the extremely flat greenhouse that tapers strongly toward the rear lends it a very dynamic appearance. The car’s drag coefficient measures just 0.25 – a new best for the SUV segment, where figures are usually considerably over 0.30.

All of this contributes considerably to the long range of more than 500 kilometers (310.7 miles). At speeds from 80 km/h (49.7 mi), electrically actuated aerodynamic elements on the engine hood, the flanks and at the rear end direct the flow of air as needed to improve the flow through and around the vehicle. This is one example of the intensive development work in the wind tunnel. Wind noise is low on board the car, and there are no engine noises in an electric car in any case. The fascination of electric driving unfolds in near total silence.

The vertical separating edges on the side panels and the fully enclosed floor pan with its newly designed microstructures contribute to reducing drag. Cameras replace the exterior mirrors – another contribution to the excellent aerodynamics and also a foretaste of the future of driving.

All the main lighting functions at the front of the car use Matrix laser technology. The bottom section houses a new, distinctive lighting signature comprising five lighting elements. Each of these combines an LED luminary with an extremely flat OLED element (organic light-emitting diode). Audi is developing Matrix OLED technology for use in production vehicles and is showing it for the first time in the concept study at the IAA.

The rear lights also comprise two sections. Each of the top zones features nine red OLED units for the tail light function, with three more below.

Deep integration: The interior
The package of the Audi e-tron quattro concept enables a spacious, comfortable interior for four persons and 615 liters (21.7 cu ft) of luggage. The interior has a light and open feel to it; its architecture melds harmoniously with the operating and display concept. All displays in the interior use OLED technology. The extremely thin films can be cut to any desired shape.

The new Audi virtual cockpit curved OLED is a further development of the Audi virtual cockpit that debuted in production vehicles in 2014. To the left and right below the fully-digital instrument cluster are two touch displays with black glass and a subtle aluminum frame. The driver controls the lights and the systems for piloted driving with the left display. The large display on the right is for media and navigation management. The steering wheel serves as an alternate control level. Its spokes are equipped with contoured touch surfaces.

Below the selector lever on the center tunnel console are two more OLED displays for the drive system status, climate control and freely programmable information functions. The curved displays in the front section of the doors serve as digital exterior mirrors.

The two rear passengers sit on comfortable individual seats. They can use the OLED displays on the center console to configure the climate control and infotainment for their area or to exchange data with the driver. An LTE module connects the Audi e-tron quattro concept with the Internet. The connectivity features in the study are cutting edge.

The zFAS: Nerve center for piloted driving
The concept study is equipped with all the technologies that Audi has developed for piloted driving: radar sensors, a video camera, ultrasonic sensors and a laser scanner. The data these supply come together in the central driver assistance controller  (zFAS) in the luggage compartment. It computes a complete model of the car’s surroundings in real time and makes this information available to all assistance systems and the systems for piloted driving. These technologies are also nearly ready for use in production vehicles.

For more information on Audi at the International Motor Show in Frankfurt:

For more information about the Audi e-tron quattro concept:

Audi sets 56th straight monthly U.S. record with 9.9% gain in August 2015

Audi reported that its August 2015 sales increased 9.9% to 18,794 vehicles, a total that stands as the second-best monthly result ever in the U.S. market. Audi achieved its best-ever August sales in the U.S. to mark its 56th consecutive monthly sales record. The previous August record was set in 2014 with 17,101 Audi vehicles sold. Through the first eight months of 2015, Audi U.S. sales rose 12.1% from last year to 116,066 vehicles.

Please read the entire news release here.

2016 Audi A7: Real World Review


What Is It? 2016 Audi A7 3.0T, the four-door, all-wheel-drive luxury sedan of your executive dreams.

Price As Tested: $77,725

Competitors: Porsche PanameraMercedes-Benz CLS-ClassInfiniti Q70

Alternatives: Tesla Model S.

Pros: Stunningly beautiful, supremely comfortable, essential advanced safety features.

Cons: Weird tech interface, “dynamic” mode not all that dynamic.

Would I Buy It With My Own Money? If that level of personal money existed for me, I might, but I’d go with the diesel variant r. Also, while I’m fantasizing about owning an $80,000 car, I’d prefer that it came with a driver. I traveled like a spy thanks to a taut sport suspension and a 40-60 torque split, but as a passenger, the A7 would be even better.

Read everything here:

Outlook on series production – the Audi e-tron quattro concept at the IAA 2015

  • The latest battery technology and top aerodynamics ensure a range of more than 500 kilometers (310 miles)
  • Sporty SUV with all-electric drive in series production from 2018
  • Designed from the ground up as an electric car


Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car.

The Audi e-tron quattro concept is designed from the ground up as an electric car and proves to be pioneering in its segment at the very first glance. It follows the Audi “Aerosthetics” concept, combining technical measures for reducing aerodynamic drag with creative design solutions. Movable aerodynamic elements at the front, on the sides and at the rear improve the air flow around the car. The aerodynamically optimized underbody is completely closed. With a cd value of 0.25, the car sets a new record in the SUV segment. This contributes considerably to the long range of more than 500 kilometers (310 miles).

The study is based on the second-generation modular longitudinal platform, which provides considerable scope for the drive system and package. Its length is between that of the Audi Q5 and the Q7. Its typical SUV body and flat, coupe-like cabin give the Audi e-tron quattro concept a very dynamic appearance. The spacious interior offers room for four people.

The large lithium-ion battery is positioned between the axles and below the passenger compartment. This installation position provides for a low center of gravity and a balanced axle load distribution. And that gives the car better driving dynamics and driving safety than other vehicles in the segment.

Audi uses its experience with the electrically driven Audi R8 e-tron sports car for the drive system. Three electric motors – one on the front axle and two on the rear axle – drive the Audi e-tron quattro concept. And that makes it an electrified quattro, the e-tron quattro –efficient and dynamic at the same time.

2016 Audi Q3 earns a 2015 IIHS Top Safety Pick rating

  • Audi Q3 receives highest possible ratings in all IIHS crashworthiness tests
  • 2016 Q3 features aluminum hood and tailgate as well as redesigned front lights, grille, bumper, side sills and rear lights
  • Audi brand continues to address evolving criteria for consumer crash tests as designated by the IIHS by elevating standards of automotive engineering


The 2016 Audi Q3 has earned the rating of Top Safety Pick for the 2015 evaluation program from the Insurance Institute for Highway Safety (IIHS). The 2016 Q3 recently underwent all tests within the IIHS Top Safety Pick program and received the highest possible ratings of “good” for each test.

The Audi Q3 has been redesigned for 2016, now boasting a wider array of standard features, with front and rear parking sensors and a rearview camera, updated dynamic exterior styling including Audi xenon plus front lighting with LED DRLs and taillights and 18’’ 5-arm turbine design wheels.  Also available are 19” 5-double-spoke Offroad design wheels.

Inside, the updated Q3 now features an enhanced interior design including standard Alu-optic MMI® controls, dual-zone automatic climate control, panoramic sunroof with power retractable sunshade. Both the exterior and interior are offered in new colors; Hainan Blue, Utopia Blue, Misano Red and Cuvee Silver. The Prestige trim now features full LED headlights and dynamic rear turn signals along with the S line exterior package and 19” wheels.

Available packages include the updated Sport package with Audi drive select as well as front sport seats. Enhancing options further, MMI navigation plus with 7.0-inch color screen as well as Audi side assist are included within the Technology package and now become standard with the Prestige trim.  

IIHS Top Safety Pick Ratings
The IIHS Top Safety Pick program tests vehicle crashworthiness — how well a vehicle protects its occupants in a crash.

To determine crashworthiness, IIHS rates vehicles good, acceptable, marginal or poor, based on performance in five tests: moderate overlap front, small overlap front, side, roof strength and head restraints.

For more information about the 2016 Audi Q3, please visit